G'Day, Good Followers!
THANK YOU SO MUCH for continuing to follow us!
I hope you don't mind, I imported all of you from the old website subscriber list to this new one. If you do not wish to receive our email updates any longer, no problem, just UNSUB at the link at the bottom, and we're sorry to see you go! We're always open to feedback, so if you care to share thoughts or positive suggestions.....here ya go: firstname.lastname@example.org
Yes....finally, the new site! The original plan was to unveil it a year ago. Last year (as for MANY!) got very complicated, both on the personal front (extended family member issues), my husband's company issues (now sorted out), quarantine, as well as AND MOSTLY .....my company goals began re-focusing and shifting. It's amazing how you can start researching ONE LITTLE THING, and suddenly you are completely changing your entire perspective and how it applies to what you put out into the world! That was me...
With those shifts came a LOT of research, overhauling, and re-pricing as the world market has proved to be more expensive for just about everything, including all of of our raw ingredients. Add to that, we now source as much as we can, as organic, because who needs pesticides? So many of you kept emailing, asking me when?, when?, when?...and I'm truly sorry there's been this huge delay. I'm gobsmacked by how loyal so many of you are and I'm DEEPLY appreciative! LIFE gets complicated, as will happen to us all sooner or later, true? THE BOTTOM LINE though is "When you know better, you DO better!"....and that is what is at the core of, and the catalyst of the changes we've made in our soap line! I'm EXCITED to share them with you!!!
The funny thing is...our core business principle remains "stepping back in time to ancient ways". Earth has always provided all we need. Humans somehow got waylayed along with the Industrial Revolution and brainwashed into believing, or maybe just never dove deep enough to learn how synthetics, chemicals, and all manner of inferior base ingredients were cheaper, yes, but also the root cause of a lot of skin health issues, not to mention the effects on the environment. I was part of that hoodwinking myself, thinking my skin issues were genetic, when it was really the stuff I used on my skin that was the culprit. Took me over 20 years to figure that out!
So WHAT'S different about this new soap line? Our previous line was conscientiously-crafted, but we hope to never rest on our laurels in this evolving world of health and environmental updates & upgrades! I had FUN crafting this line, playing with JUST all-natural scents, many NEW to me, and experimenting with other new ingredients! With soap, you can't just try a new recipe and have instant results the next day. You have to let the soap cure, and see how it performs over time! So my experimenting was not a quick process, and required tweaking to utilize different ingredients instead of some that are deemed not as sustainable. Example, we are choosing not to use palm oil at this time. More on that here, bottom of page.
In hindsight, I was fortunate to be one of the first dozen handcrafted soapmakers on the new-born internet in the early 1990's. NOW if you Google "handcrafted soapmakers", there's well over a million on the internet. You have lots of choices as a consumer! And a lot of product out there looks very similar! And, there continues to be a myriad of soapmakers offering soap at prices that quite honestly, even if they are using the cheapest ingredients possible, I have no idea how they stay in business....and clearly, many do not as you see them come and go frequently.
Our goal is to not only craft you exceptional premium skincare products, but to create products that are in the best health interests of the population at-large, leave no ecologic footprint or damage, harm no animals, and do not harm the welfare of workers who plant and harvest raw ingredients. Also, there is no form of packaging that should be used once then last dozens to hundreds of years in a landfill, or not be recycled in some tangible form! Do you agree? We hope you can adopt that ethos as well along with us! Mind-shifts, product shifts....with The Big Picture in mind!
The result of our intense research convinced us to make the following improvements:
Our new soap line features (and some of these we were already doing!):
- Nearly all organic ingredients
- All ingredients researched for sustainability and fair trade worker welfare
- We've added a shampoo bar (to help prevent plastic use!)
- No synthetic scents, only essential oil scenting
- All colorants are only clay, herb, or spice in origin
- No endangered crop ingredients (ex: frankincense, rosewood, sandalwood, etc.)
- A more ergonomic, and larger (1+ oz. larger than before)
- Only recyclable/compostable packaging
- Complete label transparency - Only tested on volunteer humans - NO DETERGENTS, PARABENS, PHTHALATES, SULFATES, ARTIFICIAL DYES/COLORANTS, or FILLERS - A dedication to continuing research
We used to offer over 80 soap varieties, now we're down to around 20, -- 80 was (wow!) too difficult to keep up with, and by most manufacturing standards, unrealistic unless you are a huge manufacturer, which I am not. But our new offerings include something from most every scent family, and includes our previous top-selling soaps, some in a new incarnation (and noted as such)! We'll continue to also offer a few seasonal favorites as the seasons change! Plus we have some fun and mysterious new blends we're excited about, like Black Soap, Blue Tansy, Immortelle!
And YES!, we are still selling off old product line, as well as current product line, and leftovers from custom soap batches as White Elephant Soap Scraps by the lb.!
The new site is still being tweaked here & there, products/photos added. Thanks for your patience! But mostly thank you for your interest! We hope you find our new line something that you want to embrace as well! Yes, we know it costs more than you were used to with our old line, and we totally understand in these times how it might be too far out of some budgets. That's one reason we'll always make the White Elephant Soap Scraps available at a discounted price. But I hope more than anything that you will find the wisdom, as I did, in choosing human and Earth conscious products! Our planet is in pretty dire straits right now. And there is just way too many people with skin disorders due to what they put on themselves. Even as a wee small company, I feel compelled to "make a difference". I don't want to be just another soap company staying status quo.
As a THANK YOU for your interest and loyalty, for the next few days (ends Wed. 02/09/22 at midnight), we're offering 15% off any purchase. Use the following code in the PROMOTIONAL CODE box on the checkout page: IntroSale15 (case sensitive, so capitalize that "I" and "S"!)
PLEASE NOTE: Some of you may have us bookmarked as "ancientalchemysoap(s).com"....we are just using "ancientalchemy.com" now, so please re-bookmark! Thanks!
Owner, Ancient Alchemy